Saturday, February 27, 2021

Top 23 Digital Marketing Tools You Can Use for Free

Digital Marketing Tools

1- Google Analytics - To track website traffic activity

2- Keyword Planner - For keyword research

3- Google Search Console - To check indexing status and optimize visibility

4- Google Trends - To analyze the popularity of a search term

5- UberSuggest - For domain overview and content ideas

6- Screaming Frog- SEO spider for website audit

7- SEOreviewtools - To extract backlines

8- Website Auditor - For website audit

9- Monitor Backlines - To monitor backlines & keywords

10- Answer The Public - For visual keyword research

11- Grammarly - To write grammatically correct sentences

12- Trello - To organize your project and monitor the progress

13- Canva - To design online using drag & drop features

14- Hootsuite - To plan and track your social media activity in one window

15- Smartlook - To analyze user behavior on your website

16- Mailchimp - For email marketing

17- Right Relevance - To find relevant content & influencers in the industry

18- Google Alerts - You to discover the social media platforms that are driving traffic to your site.

19- Keywordsheeter - To Find Free New Keyword Tool and Keyword Difficulty

20- Buffer – A better way to manage your social media

21- Alexa-  Analytical insights to compare yourself to your competitors and optimize your website.

22- Siteliner- Duplicate content can be a major SEO killer

23- Headline Analyzer - To determine the effectiveness of your titles.

Looking for guest posting and digital marketing services contact us or visit website click here.


Saturday, February 6, 2021

How Many Types of Digital Marketing Categories?

 

Digital Marketing Categories

We realize there’s a lot of different types of digital marketing, but leading digital marketing expert that all digital marketing can be broadly broken into 7 main categories.

1: Search Engine Optimization

2: Social Media Optimization

3: Pay-per-click (PPC)

4: Content Marketing

5: Email Marketing

6: Influencer and Affiliate Marketing

7: Mobile Advertising

1: Search Engine Optimization

Search engine optimization often goes hand in hand with content marketing. When the customer from the above example is conducting research for which gym shoes to buy, they will probably click on one of the first three results that appear on Google. With this in mind, the athletic shoes’ marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content.

2: Social Media Optimization

Social media optimization (SMO) is the use of social media networks to manage and grow an organization's message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news

3: Pay-per-click (PPC)

Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, and are typically determined by bids on specific keywords, while banner ads on websites usually have set prices.

4: Content Marketing

Content marketing allows marketing teams to be proactive in answering their users’ questions. Marketing teams create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:

  • The awareness stage: Buyer realizes they have a need
  • The consideration stage: Buyer determines a course of action to meet this need
  • The decision stage: Buyer decides on a product/service to purchase to meet the need 

5: Email Marketing

Email marketing campaigns allow organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping - may be what ultimately brings about a conversion.  Nearly 60% of consumers say that email plays a role in their purchase decisions. Furthermore, transactional emails are more likely to be opened by subscribers.

6: Influencer /Affiliate Marketing

Another effective way to harness digital channels to reach target audiences is with influencer marketing. Brands can partner with celebrities, sites, or others that are considered experts in their field, that share similar values. Brand can then reach these influencers’ followers with branded content and offers. Many marketers have found success with influencer marketing, with 9 out of 10 noting that it was the same or better than other channels they use. Additionally, 1 out of 2 women based a purchase decision on a recommendation from an influence.

Affiliate marketing is similar to referral programs; it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts. This is a way to cut down on costs and outsource some of the heavy lifting of promotion; however, you’re putting your brand's reputation in someone else’s hands, so this type of marketing often requires more extensive monitoring and tracking.

7: Mobile Advertising

Mobile advertising is something that spans across all forms of digital marketing, we’ve mentioned above. Whether it’s mobile social ads, mobile search ads, or even mobile TV and radio ads, every form of digital marketing we’ve mentioned can be transferred to mobile. Businesses all over the world are shifting more of their advertising budget into mobile because consumers spend more time on their mobile devices more than any other device.

Get The Perfect SEO Services For Your Business Contact Us or visit website click here.

Tuesday, February 2, 2021

A Beginners Guide to Digital Marketing Tutorial

Digital Marketing

 

What is Digital Marketing?

"Digital marketing is the component of marketing that utilizes internet and online-based digital technologies such as computers, mobile phones, and other digital media and platforms to promote products and services."

Digital marketing has become one of the most commonly used phrases these days. Although it’s easily used in a sentence, quite often it is not defined accurately. For some, it’s a synonym for “Internet Marketing” while others describe it as marketing using electronic devices.

So let’s understand what exactly is Digital Marketing?

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.

Just a decade ago, if a business wanted to reach out to target customers they would promote using traditional marketing mediums such as TV, radio, print. Simply because that’s where the potential customers’ used to spend their time. However, as humans evolved our technology advanced giving rise to a digital revolution. To simply state, people started spending more time on online platforms such as Google, Facebook, Instagram, YouTube, etc to stay acquainted with news, entertainment, and commerce. Hence, today our lives run on a click.

 But does that mean TV, print, radio don’t work anymore? No, not at all! We cannot say that traditional marketing efforts do not have any impact. Rather, it goes hand in hand with digital marketing and the distribution has evened out.

Digital has become a part of our existence. From shopping apparel to groceries, furniture & getting laundry delivered everything is online. With this new shift, marketers did not waste anytime and quickly adapted to use social media & other digital tools to push & pull the consumer which gave birth to Digital marketing

But how to achieve your business or individual objectives using Digital/Internet channels?

No matter the size of your business, digital marketing is the most effective way to grow and achieve your goals which could vary from any of the following.

  •  Increase revenue
  •  Build brand awareness
  • Market your product or service
  • Decrease cost
  • Improve efficiency
  • Increase productivity
  • High return on investment
  • Identify loyally customers

Apart from these business objectives, digital channels can be used effectively for:

  • Educating & engaging with potential users
  •  Increase website traffic Providing valuable information
  • Building trust
  • Customer reviews
  •  Grow online community

Get The Perfect Digital Marketing Strategy For Your Business contact us.

Call Us: - +91-954-0811-560

Email Us: - rcedutalent@gmail.com

Skype Us: - RcEduTalent

Website Us: - Digital Marketing Company

What is the Octavia Red Slippery Bounty?

Octavia Red Slippery Bounty is a very popular game. It has a guide, this guide covers all aspects of this game like how to play it, and the...